NATURE FOX OUTFITTERS
ABOUT THE PROJECT - BRANDING
To conceptualize an outfitters comapny based in Southern Ontario and to design for a complete multimonitor project, aimed at interactive retail installation and video displays.
OBJECTIVE: To create a logo and branding elements to be used in the wider interactive retail installation project.
MY PROCESS - BRANDING
After researching to gain knowledge of Southern Ontario, I came up with an appropriate company name for an outfitters company and I began to do some initial sketches of what I wanted in an layout. I then finalized the logo in illustrator and strived to use certain elements throughout the various interactive retail applications to promote consistency.
LOGO DESIGN
ROLES & TOOLS USED
The Full Story
ROLES
Creative Designer
Illustrator
Graphic Designer
Videographer
Interactive Designer
TOOLS USED
Sketching
Illustrator
Photoshop
After Effects
Adobe Premiere Pro
SOCIAL MEDIA BANNER ADS
PRINT MATERIALS
