LAKERIDGE HEALTH

Collaborative Project for Lakeridge Health
- Solving Client Problems through Motion Graphics

ABOUT THE PROJECT

This project serves to educate the target audience of Lakeridge Health about the topic of Clinical trials. After a briefing from a Lakeridge Health representative, our team decided to go into the direction of short animated motion graphic videos to address and solve the issue of patient education and to alleviate patient fears of participating in clinical trials

MY PROCESS

As project leader, I began with a review of all team members strengths to be able to place them in roles most suited for thier abilities. I then came up with a schedule of mini deliverables to keep my team on track and to have everything prepared before the deadline.
After this, an intial brain storming of rough ideas, and a finalisation of exactly what we intented to deliver to the client was discussed. Soon a rough skect draft of the initial concept was presented to the client for approval. Once this was approved the team worked together on various aspects of the project, checking in with the client at various critica junctures until the final deliverables were approved and given to the Lakeridge Health representative.

ROLES & TOOLS USED

The Full Story

ROLES

Project Lead
Client Communication Contact
Asset Creator
Motion Designer
Copywriter

TOOLS USED

Sketching
Illustrator

Photoshop

After Effects

POSTERS & VIDEOS

PRODUCED

POSTERS

Two posters digitally prepared for print was created to use in conjunction with the motion graphic videos, One with the aim of letting patients know that Lakeridge Health has clinical trials and the other to reassure patients that clinical trials are not scary. Both of these posters are to be placed in areas of the hospital where there is not any areas for motion graphics to be displayed, but there is still a need for the videos to be accessed. In this case through QR scanning.